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April 26, 2005

Google TrustRank TNG

Slashdot | Google TrustRank

Philipp Lenssen writes "Google registered a trademark for the word "TrustRank", as Search Engine Watch reveals. Is this a sign we can expect a follow-up to Google's PageRank? An earlier, possibly related paper on TrustRank is available; it proposes techniques to semi-automatically separate good pages from spam by the use of a small selection of reputable seed pages."

Google Trademarks: TrustRank & The Neighborhood Wide Web

Gyongyi, Zoltan; Garcia-Molina, Hector; Pedersen, Jan: Combating Web Spam with TrustRank

Posted by jason at April 26, 2005 09:33 AM


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