Damn. Discursus is taken. But monad.net is available, I think. I'm working on a book chapter called "The Technology of Difference." And Salmon has given me my necessary first pat on the head of approval. So I can continue. As I'm checking some references, I came across a great quote in Baudrillard's article "Consumer Society" that really cracked me up:
lighting being the least rare commodity, without which merchandise would merely be what it is